2013 Was The Summer Of The Instagram Grease Filter

Mishka Summer 2013 Women's Lookbook

Death by Party | Mishka Summer 2013 Women’s Lookbook

I am so fucking over the whole “it looks like these really expensive photos were taken with a disposable camera by a stoned person” lookbook movement. Can it be done now? I can’t even get to the point of caring about what the clothes look like because I’m too busy being irritated by your artistic photo choices. Actually, now that I think about it, nothing in these pictures is worth having an opinion about.

Is that the point? Am I supposed to want it more if I can’t understand why anyone would want it? Is Mishka’s inability to present their summer line in an attractive light supposed to appeal to my insolent, apathetic, cool kid side? All this spread brings to mind is a board room of sales execs trying to market to “kids these days” and shaking their heads in disbelief as they resign themselves to the fact that “this is what they like”.

Thanks, Mishka, I’m picking up what you’re putting down here but I don’t ever want to be 15, awkward and bored out of my mind again.

By Tricky Pitcher

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